Hi, it’s me, and I’m excited about hitting a big milestone this month!
One year ago next week I officially launched the first iteration of this newsletter, Jen Zug Writes, after five weeks of practice newsletters to figure out Substack. Launch day was also my birthday, and as you read the following essay, you’ll understand why this was significant.
Thank you for inviting me into your inbox for all these weeks and months! Below you’ll find the newsletter I sent out the week before my launch last year, lightly edited because substack is making me a better writer. When I sent it out the first time…
41 people received it
30 people opened it
the open rate was 73%
Today, this is going out to over 335 people! Even though my year went sideways and I had to reset my expectations for the amount of time and energy I would have to invest here, I’m happy that I still managed to grow and stay consistent in my writing practice.
More importantly, I met you in the comments and we’ve formed a little community here that I look forward to engaging with each week. Your support has been a boost to my mental health during a tough year and an encouragement to my craft. I hope you get as much out of is as I do.
Shall we do a round of introductions to celebrate? Let us know in the comments who you are, where you’re reading from, and what is your favorite birthday memory!
The History of Birthdays
Next week is my birthday, but I won’t be doing anything too crazy. In 2021 my friend and I both turned 50 within a few weeks of each other. We did a big shindig together that involved people we love and food and merry libations, but also planning and logistics and COVID superspreader anxiety with a side of we-ain’t-thirty-anymore-so-what-were-we-thinking. The party was a really great time, but we made each other promise to never do anything like that again. 🤣
The year I turned thirty, I attempted to throw a dance party. Theoretically, the energy level needed to plan this party matched my actual age, but the problem was, I have *always* been a 50 year old woman on the inside. I am an introverted, homebody, not-cool person who thought her husband’s office would make a great location for a fun dance party! Bryan and I had been married for only two months at that point (together for a total of seven or eight months), so the Big Event Energy we have today wasn’t yet fully developed. I don’t remember a whole lot of dancing, likely because offices don’t really have a dancing vibe.
At some point - I don’t remember when, but I was older than 30 - I realized that I have my own birthday song!
September by Earth, Wind, & Fire, is a song about the nostalgia of falling in love and all the feels that accompany that phase when nothing else seems to matter except each other. The protagonist is reminding his lover that their love is still as strong as ever, even in December. Even as time passes. Even in the Winteryest, darkest days. Even as their love ages and changes seasons.
It’s a groovy song. It makes me want to sway and bounce a little, and maybe do that white girl finger-pointy shoulder-shruggy thing. Whenever I hear it, I can’t help but close my eyes and reminisce about my own relationships that have withstood the test of time - in both love and friendship.
This is the headspace in which I usually find myself on my birthday – one that is celebrating the forward motion of new things and also feeling deeply appreciative and reminiscent about all the things that came before.
I was born on the 21st night of September in 1971.
For as long as I can remember, I’ve looked forward to my birthday more than I look forward to Christmas or summer. Whether in Minnesota where I grew up, or here in Seattle, the air is always cool and crisp on my birthday, and dried leaves make a particular tickity tickity sound as they blow end over end down the street.
I get to wear socks again, and dig my boots out from the back of the closet, and light candles. In the 80s I loved wearing my corduroy skirt, fuzzy tights, and clogs. In the 90s, I would buy new lipsticks in dark colors with names like Black Cherry and Raisin Rage.
September is the best. Everything is tilting back toward the darkest night of the year, and I’m buzzing with the anticipation of a cozy, reclusive winter.
I moved across the country on the 21st night of September in 1990.
On the day I turned nineteen, I moved away from home for what turned out to be forever. I came to Seattle from Minnesota with two suitcases and a box, wearing flats, a red plaid skirt, a green turtleneck, and a wide white headband in my perfectly bobbed hair. I carried everything that was important to me across the country and set it up in my cinder block walled college dorm room. I was terrified because there were no screens on my windows, and I had grown up joking about how mosquitoes are the Minnesota state bird. I didn’t know that in Seattle, mosquitoes were not urban dwellers.
I was awake for the first 36 hours after I arrived - couldn’t sleep. I remember laying in bed those first few mornings and hearing the sound of sea planes flying over campus to land on Lake Union. Despite coming from the Land of 10,000 Lakes, I’d never heard the sound of a seaplane before, and that week it really sunk in that everything about my life had changed.
Some of my closest friends today – women for whom I would hide a body – I met on the 21st night of September in 1990. It’s a day that holds a significant before and after time stamp in my personal story. There is a Before Seattle and After Seattle - my B.C. and A.D.
I launched a business on the 21st night of September in 2011.
On the morning of my 40th birthday, Bryan woke me with a kiss, handed me a mug, and said, “Your coffee, Mrs. President. Happy Birthday.” And it’s true. I had just become the President and CEO of my own company. It was called What Now? Exactly! and we made animated videos that explained complex products, ideas, and technology in simple, easy-to-understand language.
I’ve heard it said that the learning curve of starting a business is similar to getting an MBA. I don’t have an MBA so I can’t really compare, but I do know this: the skills I picked up doing this work and wearing all the hats a small business partner wears has been invaluable. Doing this thing opened doors and led to conversations and (eventually) gave me a confidence I couldn't have imagined. At the time I felt like a nobody. I was a fraud, and I could name ten people who were better at it than I was. When we finally closed the business, I was relieved it was over. I felt like a failure.
Years later I see the fruits of that experience and appreciate what I learned in that season.
I am starting to write again on the 21st night of September in 2022.
I’m using the occasion of my birthday (next week!) to officially launch Jen Zug Writes! A long time ago I used to write online about my life. My kids were little, I was depressed and overwhelmed, and the blog was funny but also kind of dark. That project was a series of shitty first drafts by design – a way to find my writing voice and practice being brave.
I have my shit together now, and I don’t want this space to be shitty first drafts. I’m excited to share stories with you about love, friendship, business, confidence, making a difference, setting boundaries, letting go, saying yes, being enough, needing more, quitting, persevering, and so on.
I’m also nervous. And I’m terrified of floundering and presuming anything I have to say is important or useful or even that interesting. But I’m taking a step to do another brave thing on my birthday in the spirit of embracing new things while holding deep appreciation for all the things that came before.
I hope you’ll join me. And, please, bring a friend along next week. The more, the merrier!
Until next time,
Jen
2023 Epilogue
As I planned my August newsletter refresh from Jen Zug Writes to Pretend You’re Good At It, I thought about waiting until my birthday to make the switch, but I was too impatient. When my heart knows what it wants, it doesn’t like to wait around for arbitrary ceremony. For instance, Bryan and I were engaged by four months and married by seven months! And no, it was not a shotgun wedding 🤣 — I just knew what I wanted!
Thanks for being here — you get five gold stars for reading to the end!
⭐ ⭐ ⭐ ⭐ ⭐
Join the Conversation
What story or memory from your past are you frequently drawn to as a defining moment? I’d love to hear about it in the comments!
And don’t forget introductions! Who are you, where are you reading from, and what is your favorite birthday memory?
Nancyjean--currently living in Houston, TX
fav birthday memory--when i turned 50 and my Seattle friends (all Mariners fans) took me out for Chinese food and gifted me with a NY Yankees jersey with my full name and a big number 50 on the back
That was almost 18 years ago, and I still wear it any time i go to see the Yankees play
Hello! I am Beth, Jen's cousin. We are both Minnesota transplants in the PNW.
My favorite birthday memory is from last year. I was with some friends, along with my kids and their families on the North Shore of Minnesota. The place we were staying at had a "shot ski". This is a ski with four shot glasses attached to it. We didn't have any hard liquor so we had beer in the shot glasses. Four of us lined up with ski in hand, and me, having never done a shot before, and with a glass or two of wine already in my system, kept freaking out when it was time for the ski to tip. I have a video of the event and it always brings me joy and laughter. My first shot (of beer) at 59 years old.